Core
$39a month
Your site books your one-to-one lessons.
- $1 to turn it on. $39 a month from your first booking.
- No ECB fee on client payments.
- You pay Stripe's processing fees yourself.
Pricing
$1 turns your site on. Then you pick how you pay.
Build your coaching website free in the Launch Room. Nothing monthly until your first booking.
- Step 1
Build it free
Tell AI Coach about your business. It prepares each change and you confirm it. Your site stays a private draft.
- Step 2
$1 turns it on
Before live bookings open, your site runs in test booking mode, and a practice booking creates no real client, appointment, or payment.
- Step 3
Your first booking starts your plan
The first confirmed booking after you open live bookings starts Core or Elite. Platform billing has no monthly fee.
Three options
Pick the one that matches how you coach.
Every option starts at $1, and none charges monthly until your first booking.
Elite
$79a month
Everything in Core, plus programs, memberships, waivers and video.
- $1 to turn it on. $79 a month from your first booking.
- No ECB fee on client payments.
- You pay Stripe's processing fees yourself.
Platform billing
20%of paid lessons
Core plus programs, with no monthly fee.
- $1 to turn it on.
- With Platform billing, ECB keeps 20% of paid lessons booked through ECB, and that 20% includes Stripe's processing fees.
- Client payments use ECB and Stripe.
Platform billing is 20% of paid lessons, all in. Core and Elite are flat monthly prices, and you pay Stripe's processing fees on your payments.
For eligible new US coaching accounts and USD live lesson bookings. Existing agreements keep their terms. Business texting and AI Front Desk available after you are live.
Which one
Which option fits?
- CoreYou sell one-to-one lessons.
- EliteYou also run programs such as camps, classes and clinics, sell memberships, collect waivers or coach by video.
- Platform billingYou would rather pay nothing monthly and give up 20% of paid lessons.
Before you pay
Every option starts in the Launch Room.
You build and review everything as a private draft. Publishing and opening live bookings are separate steps, and both are yours to take.
- A coaching website built around your brand and business
- Your real offers, prices, locations, and availability built into the site
- A booking and payment path clients can finish without texting you
- AI Coach setting it up with you, one decision at a time
- A private draft you review before anything goes live
- Launch checks and a test booking before you open
Billing questions
The questions a smart coach should ask.
What do I pay before my first booking?
$1 when you turn your site on. Building in the Launch Room is free, and nothing monthly is charged until your first booking after you open live bookings.
What counts as my first booking?
The first confirmed booking after you open live bookings. Until you do, your site runs in test booking mode, and practice bookings do not start your plan.
Do you take a percentage of my coaching fees?
Not on Core or Elite. Platform billing keeps 20% of paid lessons booked through ECB, and that 20% includes Stripe's processing fees. On Core and Elite you pay Stripe's processing fees yourself.
Which option should I choose?
Core if you sell one-to-one lessons. Elite if you also run programs such as camps, classes and clinics, sell memberships, collect waivers or coach by video. Platform billing if you would rather pay nothing monthly and give up 20% of paid lessons.
Who decides when my site goes live?
You do. Your site stays a private draft in the Launch Room while you build. Publishing and opening live bookings are separate steps, and both are yours to take.
Build it free. $1 turns it on.
Nothing monthly until your first booking. Then you choose Core, Elite or Platform billing.
Want the long version first? See how the Launch Room works.