TL;DR
CoachNow is a video analysis and athlete messaging app. Its scheduling and Stripe billing sit on the Academy plan at $89.99 a month, and its terms add a 0.50% technology fee. Elite Coach Booking runs the business side from $39 a month flat, with a coaching website and no ECB fee on client payments.
Preview my coaching websiteThe CoachNow alternative
CoachNow is a video analysis and athlete messaging app, and a good one. Elite Coach Booking runs everything around the lesson: a premium coaching website, booking that knows where you coach, packages, and payments straight to your own Stripe account. Core is $39 a month, and some coaches will want both.
Every one of these is a real, published coach site. Yours is built the same way, with booking, payments, and your programs wired in behind it.
Configure it once. After that, you create a new offer in the app and it goes live on your public site the moment you save. You never open a website editor again.
Change a price, add a camp, open a new date. It all updates your site automatically, from your phone.
CoachNow's pricing page lists integrated session scheduling, a facility calendar, and invoicing and billing through Stripe Connect on Academy only, at $89.99 a month or $899 a year. Analyze and PRO do not include them. Elite Coach Booking Core is a flat $39 a month with booking and payments included.
CoachNow's terms of service say it applies a 0.50% technology fee to all transactions, in addition to Stripe's standard processing. On Core and Elite, Elite Coach Booking adds no fee to your client payments. Stripe's processing applies either way.
CoachNow gives you a Coach Profile where athletes buy packages and book, plus a public booking link you can add to your own site. The CoachNow pages we read list no website builder. Elite Coach Booking includes the coaching website.
Elite Coach Booking's scheduling understands your venues, service area, and drive time, so mobile lessons and multi-venue days work without double booking.
We handle scheduling, offers, payments, and your website in ways built for coaches, not classes. Most of it CoachNow does not have.
Before you pick a tool, run the same three questions on every option you are weighing. Hold Elite Coach Booking to them too.
A real booking knows the lesson, the place, the length, and the price. If you still retype any of that, you have a calendar, not a system.
The client should pay to confirm, and the payment should go to your own account. You own the calendar and the money.
A private, a clinic, a camp, a package, and a membership are different things. Credits, seats, and prices should work the way each one does.
CoachNow combines video analysis and athlete communication, and adds scheduling, a facility calendar, and Stripe billing only on its Academy plan at $89.99 a month. Its terms also apply a 0.50% technology fee to transactions. Elite Coach Booking is a flat $39 or $79 a month with a coaching website included and no ECB fee on client payments.
Independent coaches and small academies who need the business around the lesson: a coaching website clients can find, booking that knows their venues and drive time, packages, and payments to their own Stripe account.
From $39/mo, flat
Coaches who sell video feedback and ongoing athlete communication, especially golf instructors and academies that want deep analysis tools, private Spaces for each athlete, and integrations with club and launch-monitor systems.
Academy $89.99/mo ($899/yr) adds scheduling and billing. Analyze from $9.99/mo, PRO $49.99/mo
| Feature | Elite Coach Booking | CoachNow |
|---|---|---|
| Built for | Independent sports coaches and small academies | Video analysis and athlete communication, with business tools on Academy |
| Monthly price | Core $39 or Elite $79 a month, flat | Analyze $9.99, PRO $49.99, Academy $89.99 a month. Annual plans cost less per month |
| Scheduling and booking | Venue-aware booking with drive-time buffers | Session scheduling and a facility calendar on Academy only |
| Packages and billing | Packages and prepaid credits, paid to your own Stripe account | Packages, subscriptions, and invoicing through Stripe Connect on Academy only |
| Fee on client payments | No ECB fee on Core or Elite. Stripe processing applies | 0.50% technology fee per its terms, plus Stripe processing |
| Coaching website | Premium coaching website included | Coach Profile and a public booking link. No website builder listed |
| Video analysis | Paid video reviews on Elite: voice-over, slow motion, and drawing on the athlete's clip | Annotation, voice-over, side-by-side compare, skeleton tracking, and slow motion on every plan. Multi-camera from PRO |
| Athlete messaging | Automatic confirmations and reminders | Private Spaces, Groups, and Lists for ongoing athlete communication |
| Trying it | $1 to activate. Your plan starts with your first booking | Free 7-day trial through the app |
CoachNow details checked October 7, 2026 against CoachNow memberships and pricing, CoachNow coach features and FAQ, CoachNow Academy 101, CoachNow billing through Stripe Connect and CoachNow terms of service. Plans change, so confirm current terms on their site before you decide.
CoachNow and Elite Coach Booking are built around different jobs, and that is the whole comparison. CoachNow is where a coach breaks down a swing, records a voice-over, and keeps a private conversation going with each athlete. Elite Coach Booking is where a client finds you, books a lesson, pays you, and gets reminded, on a website that belongs to you.
CoachNow alternatives for private lesson coaches split by job. If video analysis is what clients pay for, a dedicated video app such as OnForm is the closer swap. If the job is the business around the lesson, Elite Coach Booking replaces CoachNow’s Academy scheduling and billing with a coaching website, venue-aware booking, packages, and payments to your own Stripe account, from $39 a month.
You set your schedule once, automated reminders go out with the time and place, and package credits are tracked on each client’s record. For more options by job, see the picks for independent sports coaches.
CoachNow publishes three memberships on its pricing page, checked October 7, 2026:
Every plan includes the core video tools, and CoachNow offers a free 7-day trial through its app. The detail that matters for a business owner is where the business tools start: scheduling and billing are on Academy, not on the plans that cost less.
CoachNow’s terms of service say that card payments run through Stripe and that CoachNow applies a 0.50% technology fee to all transactions, on top of Stripe’s standard processing. Use your own numbers. Say you take $4,000 a month in lesson payments. That fee is $20 a month, added to the $89.99 Academy plan you need for billing, which makes $109.99 before Stripe’s processing. On Elite Coach Booking Core the month costs $39, and no ECB fee is added to those payments. Stripe’s standard processing applies in both cases.
Video. CoachNow’s coach features page lists annotation tools, voice-over, CoachCam, side-by-side comparison, skeleton tracking with angle detection, live multi-camera recording, and slow motion up to 240 FPS. Its Spaces, Groups, and Lists keep each athlete’s history and your messages in one place, and its Academy plan lists integrations with club systems, launch monitors, and handicapping. If you teach golf or any sport where frame-by-frame analysis is the product, that tool set is deeper than anything Elite Coach Booking ships. Elite Coach Booking’s video reviews are a paid product with voice-over, slow motion, and drawing, not a full analysis suite.
CoachNow’s Academy 101 guide describes a Coach Profile where athletes buy packages and subscriptions, and a public booking link you can add to your own website or email. The CoachNow pages we read list no website builder, so the site that wins the client is a separate job. Elite Coach Booking includes the coaching website, and an offer you save in the app publishes to it right away.
CoachNow Academy now takes online payments through Stripe Connect. Its billing help article describes packages and subscriptions with automatic credit tracking, a 15-minute slot hold during checkout, and invoices. That covers the basics of selling a package. What it does not describe is travel: Elite Coach Booking’s scheduling understands your venues, service area, and drive time, and it offers private lessons, packages, clinics, camps, and recurring slots, each with its own rules. Payments land in your own Stripe account, and the coach owns the calendar and the money.
Yes, and for a coach who sells video feedback it is a sensible setup. Keep CoachNow for the analysis and the athlete conversation. Run the public site, booking, packages, and payments in Elite Coach Booking, and send athletes from your lesson page to their CoachNow Space. You pay for the CoachNow plan whose video and messaging tools you use, and the business side costs a flat $39 or $79 a month.
Stay on CoachNow if video feedback and ongoing athlete communication are what clients pay you for, if you run a golf facility that wants Golf Genius roster sync and launch-monitor integrations, or if you manage several coaches under one Academy account. If you are an independent coach who wants the site, the booking, and the money in your own hands, start in the Launch Room.
The same job, written for a sport: golf coaching software, where video apps are the first thing coaches ask about. How the paid video side works on our end: video coaching on Elite. The rest of the comparison set is on Compare.
The demo is a live coach site with real availability, a working booking widget, and the coach app behind it. This is what your clients will use.
Explore a live coach site
We create the professional starting point, connect your first offers, and guide you through launch. $1 turns your site on and your plan starts with your first booking: $39 a month for Core, $79 a month for Elite, with payments straight to your own account.
For the business side, yes. If you use CoachNow mainly for scheduling, packages, and billing, Elite Coach Booking covers those with a coaching website and payments to your own Stripe account, from $39 a month. If video analysis is the product you sell, CoachNow's tools are deeper than ours, and some coaches will use both.
CoachNow lists Analyze at $9.99 a month or $59 a year, PRO at $49.99 a month or $499 a year, and Academy at $89.99 a month or $899 a year. Groups of three or more coaches get a quote. Scheduling, the facility calendar, and Stripe billing are listed on Academy only. Figures were checked on CoachNow's pricing page on October 7, 2026.
Its terms of service say CoachNow applies a 0.50% technology fee to all transactions, and that Stripe's standard fees apply as well. On $4,000 of lesson payments in a month, that is $20 from CoachNow before Stripe's processing. Elite Coach Booking Core and Elite add no ECB fee to client payments.
The CoachNow pages we read describe a Coach Profile where athletes buy packages and subscriptions, and a public booking link you can add to your own website or email. They list no website builder. Elite Coach Booking includes a premium coaching website with booking built in.
Yes. A coach can keep CoachNow for video feedback and athlete messaging and run the public site, booking, packages, and payments in Elite Coach Booking. If you pair them, pick the CoachNow plan for the video and messaging you actually use.
Only in a narrower way. On Elite at $79 a month, a client buys a video review from your site and uploads clips. You answer by recording your voice over their footage while you pause it, step through frames, slow it down, and draw on the frame. CoachNow also lists skeleton tracking, side-by-side comparison, and multi-camera recording.
In the Launch Room, AI Coach asks about your coaching one question at a time and prepares each change for you to confirm. Your site stays private until you publish.