The moment to find a broken booking flow is before you send the link, not after a client tells you about it.
This is the pass to run the day before you publish.
Offers
- Every offer you actually sell is on the site.
- Nothing is listed that you are not currently taking bookings for.
- Each offer says who it is for, how long it runs, and what it costs.
- Group offers state the group size.
- Packages state how many sessions and how long the credits last.
The most common launch mistake is a site that describes the coaching beautifully and never says what you can buy.
Venue and area
- Every venue is named in text, not only shown in a photo.
- If you travel, your service area is stated.
- If different offers run at different places, the page says which.
- Any facility access requirement is stated before booking.
A client who cannot work out where the lesson happens will ask instead of booking, and some of them will not ask.
Booking
- Open the booking flow as a client, not as the owner.
- The times shown are times you can genuinely teach.
- Travel between venues is accounted for.
- Complete one real booking end to end.
- That booking appears where you expect it.
- Then cancel it, and confirm the cancellation behaves correctly.
Do this on the real site with a real payment method. A booking flow that was never completed once has not been tested.
Money
- Payment lands in your own account.
- The amount charged matches the amount displayed.
- Deposit and full-pay offers behave the way the page describes.
- The deposit and cancellation policy appears before payment.
- You have read the receipt a client receives.
Messages
- Read the confirmation message a client gets.
- It states time, place, price, and what to bring.
- The cancellation line is in it.
- The reminder timing is set and you know what it says.
- Replies reach somewhere you actually read.
The phone test
Most clients will open your site on a phone, often on mobile data, often outdoors.
- Load the whole site on a phone, not a resized desktop window.
- Nothing needs sideways scrolling.
- Text is readable without zooming.
- Buttons are big enough to hit while standing up.
- The booking flow completes on the phone.
- It becomes usable quickly on a slower connection.
Publish
- Publish the site.
- Search your own name and business and confirm the site is reachable.
- Send the link to five current clients before any wider announcement.
- Watch the first week of bookings and fix any wording that caused a question.
Send it to people who already like you first. They will tell you what is confusing, and a confused regular is a much cheaper lesson than a confused stranger who quietly leaves.
If you would rather not run this alone, the White-Glove Launch builds the site with you, connects the booking workspace, and walks you through this pass live. The publish decision stays yours either way.
Background reading: White-Glove Launch should sell the real setup, not fake certainty